Tourism & Visitor Guide to Caithness & Sutherland

Caithness and Sutherland are known as one of the UK’s last true wildlands, offering visitors a breathtaking blend of sandy beaches, imposing sea cliffs, rugged natural landscapes, rich heritage, and warm hospitality.

Tourism is fundamental to the economic and social fabric of the region and Venture North’s destination strategy, practical support and promotion are focussed on growing the sector’s positive impact for the benefit of all.

As the lead body for tourism in Caithness and Sutherland, Venture North ensures the region’s views are represented in regional and national policymaking and strategy development, and advocates for its members.

Caithness & Sutherland Tourism Destination Recovery Strategy 2021-2024

Developed in consultation with local communities, organisations, businesses and stakeholders to support, promote and develop responsible and sustainable tourism for Caithness and Sutherland.

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If you are interested in becoming a member of Venture North and supporting tourism in Caithness and Sutherland please visit our membership page.

Highland Visitor Levy

View our Highland Visitor Levy Resources

Highland Council are proposing a visitor levy for Highland region of 5% on overnight accommodation, year-round. A twelve week public consultation on this closes Monday 31st March 2025 and it is important for businesses, residents and visitors to input to the Highland Council consultation portal.

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Careers and Skills Development

View our careers and skills development resources

Designed to help the workforce find a pathway into a career in tourism and hospitality in Caithness and Sutherland and showcasing the range of opportunities available in our incredible destination.

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Sustainability and Climate Action

View our sustainability and climate action resources

From businesses and communities to visitors of the region, there are small decisions you can make and behaviours you can change to lessen your impact.

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